To grasp Digital Marketing, one must first understand the essence of "marketing." Marketing entails promoting and selling products and services to customers, whether they are businesses or individuals. Now, let's delve into the concept of "digital marketing." Similar to traditional marketing, digital marketing also involves promoting products and services, but it utilizes the Internet and various digital communication channels. These channels include email marketing, social media platforms, search engine marketing, and various forms of digital content such as text, images, and videos. Digital marketing encompasses a wide range of activities, including creating and managing online advertising campaigns, optimizing websites for search engines, interacting with customers on social media platforms, sending targeted emails, and analyzing data to enhance marketing effectiveness. Digital marketing is also referred to as Internet marketing or online marketing.