30 Jul How To Choose The Best Colours For A Logo
Selecting colour shade is one of the most important choice you can make while developing your brand identity. Choosing the best colours for a logo can highlight your brand’s or business’ strengths and will help you attract your customers. The wrong combination for your logo design can have the reverse effect on the identity of your brand.
Colour psychology tells us that best colours for a logo impact our emotions and behaviours. For example, yellow is cheerful (because the sun is bright and yellow) and green is calming (like laying in the grass and looking up at a bunch of leaves is peaceful). But does colour psychology fundamentals really translate into logo colour meanings?
How To Choose The Best Colours For A Logo?
Before picking the best colours for a logo, think about the message you most wish your business to convey. First, look at your brand’s personality. What qualities do you want to highlight? Is it speed, bold innovation, efficiency, compassion, intuitiveness? Knowing the right tone can go a long way to defining and refining your colour choices. Research shows that blue shades, for example, emphasise competence, while reds make you appear bold and energetic. A company that provides medical care for elderly patients will likely have a colour combinations unlike that of a company that makes auto parts.
Don’t forget that you are not limited to one single colour for your logo. If what you choose to highlight in your business is its diversity of products (like eBay) multiple colours are a great way to show that variety. Similarly, choosing two or three specific colours can emphasise what makes you unique. Don’t be afraid to experiment and compare variations before making your final logo colour choices. See what works and what doesn’t for your logo design. It’s about the feeling, the mood, and the image that your brand creates. This is what makes the colours match your brand’s desired personality.