While most of our customers cry over the cost of designing a logo, you may be surprised to find out how much money some of the most prominent companies in the world have paid for their logo design or rebranding throughout the years. These can be termed as the kings of the most expensive logos in the world. A good logo design is essential to the success of any growing business. The company logo is part of one's marketing campaign, and should portray a strong image that the market can latch onto. A logo represents the nature, character, and values of a business. Brand image is everything in a business, and a company can either thrive or wither away depending on the image that it consistently gives to the public. A logo can set you apart from your competitors.