Why A Brand Logo Design Is So Important – 6 Reasons To Get The Right One

What do you visualise when you hear the name, Nike? Chances are, the Nike Swoosh is the first thing that you think of. The Nike Swoosh logo has a fascinating story, as it made to be a shoe stripe design, so that it can differentiate its shoes from Adidas’ shoes, which had three stripes. Later, the Swoosh became the company logo of Nike, and today this logo has become the signature logo of Nike’s entire range of sports products. Good logos are essential for all business, as they establish the brand in a way that resonates with its customers.

So there are the 6 reason why a brand logo design is so important for business, and why you should invest to get the right one.

1. Reveals your identity

In older times (before PETA existed), cowboys branded cattle with an hot iron having a symbol or a mark at the hot end. They did it to mark their ownership. Your logo should do the exact same thing (minus the pain of course). Imprinted, emboss or embroider it on your business card, your products and your website. Your brand logo design communicates your ownership. It will tell the world and your potential customers who you are, what type of product or service you sell, and what benefit you offer consumers.

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2. Invites potential buyers to get to know you

We don’t live in a black and white world. People are attracted towards interesting designs and colours. The brand logo design that marks your product packaging or sits on your storefront should be designed to draw interest and spark the curiosity of your potential customers,. It should prompt them to look, and hopefully purchase your product.

3. Distinguishes you from the business competition

There are certain symbols and marks that have become stereotypes for particular industries or products. For example, how many pizza restaurants and take-aways have you seen with a logo that have a moustached plump chef with a white chef hat? A good brand logo should not only reflect who you are, but it should also separate you from everybody else. A good brand logo should be relevant and unique.

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4. Creates brand loyalty among customers and followers

Companies often redesign their logos to update their look or reflect some other corporate change. But if the change is drastic, people hate that change. People become accustomed their favourite brands’ logo. Brand loyalty is important which every business needs to create. Recognisable and familiar brand logo design goes a long way toward building the brand loyalty.

5. Communicate a message

All logos share one important goal – to communicate a message as effectively as possible. If the message is that your business provides quick and reliable service, how will your logo design communicate this to the potential customers quickly and effectively? Your logo designer can help you with this.

6. Meet with expectations

After being surrounded by the big brands, we have come to expect a business to have some form of professional identity in the form of a proper logo. If a business doesn’t even have this fundamental asset, should we trust them? With no logo, all of the above points have been left out in the dark, and it looks like no real effort has yet been put into the development, care and maintenance of that company’s identity.

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